Icon was approached by MDA Consulting Ltd., the international property and construction consultants to develop a cost-effective, display stand unit.

We were expected to deliver a project that was impressive in terms of design yet able to meet strict budgetary guidelines.  This was a stiff challenge but we were confident that with the use of our own hire stock, we could satisfy MDA's demands.  Items that we were able to use from our supplies included audiovisual equipment and furniture.  This meant that only bespoke items needed purchasing.

The display stand had a number of innovative features.  With a design concept created by Icon, the stand had to be look approachable thereby making visitors want to enter.  Once inside, the structure had to recreate an inviting, consultation room effect.