For the third subsequent year, Icon was at the helm of the RBS Six Nations roadshow.

A bigger undertaking than its predecessors, we had to demonstrate flexibility and scope to meet with the requirements of the various venues.

Visiting various locations in six different countries, the roadshow invited members of the public to demonstrate their rugby kicking skills.  Each willing participant (who was presented with a RBS mini-rugby ball) had to attempt to score a goal by kicking the ball between inflatable rugby goalposts.  Lucky winners won both a rugby jersey and entry into a prize draw to win tickets to a RBS Six Nations game.

The roadshow visited the following cities: Manchester, Edinburgh, Glasgow, Cardiff, Belfast, Dublin, Cork, London, Birmingham and Paris as well as Lakeside Shopping Centre in Essex.  Each venue came with its own obstacles and we had the unenviable task of dealing with some locations that were small and restrictive.

Each location proved to be a success.  We serviced the event's branding entirely and provided the solutions to logistical hitches as they arose.  This meant that the roadshow could be more flexible than in previous years and we were able to adapt it to every site visited.