Nelson's Column, London dressed as part of the 2018 World Cup bid process.

Icon, the leading event branding specialist, announced today that it has been appointed as an Official Supplier to the England 2018 World Cup Bid team. The company will supply city and venue brand dressing for the forthcoming FIFA Inspection visit and ongoing branding services in the coming months, prior to FIFA making their final decision at the beginning of December.

Andy Anson, CEO of England 2018, commented; “We are delighted that Icon has decided to Back the Bid. Its proven experience at a range of high profile sporting events and in particular at this year's FIFA World Cup^TM in South Africa will help us to ensure that FIFA realises just how much the bid and the country can offer and what a fantastic World Cup England would host.” In addition to branding specific events Icon's experts will be on hand to offer support to the bid team with other branding requirements, such as the recent `dressing' of Nelson's Column, in which Icon played a key role.

“Attending a World Cup is for many a once in a life time experience. Icon is proud to be a part of the bid team and will do all that it can to ensure that the FIFA delegates get the chance to experience the energy, passion and inspiration that we believe England would supply to the tournament in its role as the host nation,” explained John Francis, Managing Director at Icon.